About Carlsberg Breweries A/S
Company profile
Carlsberg Breweries is one of the leading brewing groups in the world, with over 31,000 employees, annual beer sales of around 8.3 billion litres and operations at 105 sites in 49 countries.
Carlsberg Breweries’ primary focus is the production, sale and marketing of beer, with secondary activities in soft drink and water production. It concentrates its efforts on three key markets: Western Europe, Eastern Europe and Asia.
Portfolio
With a strong portfolio of global, regional and national beer brands, Carlsberg Breweries’ products appeal to a broad diversity of tastes, personalities and lifestyles and ensure growth in all segments of the beer market. Its portfolio is constantly strengthened through a clear branding strategy, with Carlsberg beer as its leading international brand, supported by regional brands such as Tuborg and national brands like Tetley’s, Baltika and Ringnes.
The Carlsberg brand is the "crown jewel" of Carlsberg Breweries' portfolio and is one of the company's most important assets. Strong brand-building theme advertising, sponsorship of major sporting events, and other global marketing activities have helped the Carlsberg brand to achieve steady growth and high public awareness throughout the world.
Markets
Carlsberg Breweries wants to become market leader in all markets and market segments where it operates by establishing majority shareholdings or partnerships. It has majority holdings in several major European breweries, such as Pripps and Falcon in Sweden, Ringnes in Norway, Feldschlösschen in Switzerland, Sinebrychoff in Finland, and Carlsberg-Tetley in the UK. It has a joint venture with Baltic Beverages Holding to manage its interests in the growth markets of Eastern Europe and has significant activities in the Asian region coordinated through its fully owned subsidiary Carlsberg Asia.
Carlsberg Breweries is one of the leading brewing groups in the world, with over 31,000 employees, annual beer sales of around 8.3 billion litres and operations at 105 sites in 49 countries.
Carlsberg Breweries’ primary focus is the production, sale and marketing of beer, with secondary activities in soft drink and water production. It concentrates its efforts on three key markets: Western Europe, Eastern Europe and Asia.
Portfolio
With a strong portfolio of global, regional and national beer brands, Carlsberg Breweries’ products appeal to a broad diversity of tastes, personalities and lifestyles and ensure growth in all segments of the beer market. Its portfolio is constantly strengthened through a clear branding strategy, with Carlsberg beer as its leading international brand, supported by regional brands such as Tuborg and national brands like Tetley’s, Baltika and Ringnes.
The Carlsberg brand is the "crown jewel" of Carlsberg Breweries' portfolio and is one of the company's most important assets. Strong brand-building theme advertising, sponsorship of major sporting events, and other global marketing activities have helped the Carlsberg brand to achieve steady growth and high public awareness throughout the world.
Markets
Carlsberg Breweries wants to become market leader in all markets and market segments where it operates by establishing majority shareholdings or partnerships. It has majority holdings in several major European breweries, such as Pripps and Falcon in Sweden, Ringnes in Norway, Feldschlösschen in Switzerland, Sinebrychoff in Finland, and Carlsberg-Tetley in the UK. It has a joint venture with Baltic Beverages Holding to manage its interests in the growth markets of Eastern Europe and has significant activities in the Asian region coordinated through its fully owned subsidiary Carlsberg Asia.
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